Monthly Archives: August 2013

We spend a lot of time dissecting auto ads, trying to figure out what those commercials convey about a particular car brand. But cars themselves — specifically, their design — also help define a company’s brand. A Lamborghini, for example, makes a bold impression. The car’s sharp, aggressive lines imply that the owner is a smooth, affluent…

We’ve spilled a lot of virtual ink discussing Generation Y (aka Millennials) and their love/hate relationship with cars. Among the findings in recent years: Millennials aren’t buying cars. Millennials aren’t buying cars, but their parents are probably buying cars for them. Millennials aren’t driving as much as they should be. Millennials aren’t…